We convey advanced fashion aesthetics and pioneer color management;Open up the aesthetic realm within the confines of the skin;Remain true to your expectations, interpreting beauty beyond definition;ARTMISS,empowering yourself, extraordinary!
Regarding our brand history as a painting, its first stroke must made by ARTMISSIt is crafted by the first generation of Chinese makeup developers, with whose struggle“Makeup For Life” was then established, promoting Chinese-made cosmetics globally byrelentless efforts and exploration.
The perspective of youth lies the vastness of the world and the diversity of culturesThe young generation leader, Alex, embarked on a journey of beauty for five years,from Asia to Europe and America, then back from the West to the East, traversing dozens of citiesWorldwide. With youthful sensibility, he captures the pulse of the new generation of consumers.
Young Alex returned to China, took over the brand’s operations from the family, refining thebrand ‘s structure, unifying upgrades globally, and officially renamed the brand as “ARTMISS”, whichwas inspired by the image: Goddess of Art, symbolizing the harmony between aesthetics and fashion.
At the same time, benefiting from multicultural aesthetic inspiration and a youthful perspectiveon fashion, Alex and his fiancee Christina jointly established the “ARTMISS Color Aesthetic ResearchInstitute”, advocating the aesthetic concept of “Originality Chromaticity*Purity”, achievingskin-tailored customization and precise localization, according to which the brand researches andcrafts high-quality base makeup products.
The future beauty palace linking Asian aesthetics and multiculturalism, an oncoming star ininnovating and creating youthful base makeup with New Asian Aesthetics.